Why You Should Track Your Social Media Accounts

I recently wrote a guest post on Inman Next titled, “Is Your Social Media Account Doing You More Harm Than Good?” where I talk about the dangers of having social media accounts that you aren’t monitoring. The piece generated some controversy, and I even appeared to offend a slew of users of Empire Avenue (thanks to a crafty demonstration of the site’s power by Scott Allen).

I raise the issue of the article because of two individuals who are apparently doing exactly what I recommended — they are purging accounts. Normally, I’d applaud that.

Here’s the problem

Both of these people contacted me this week to nicely request DEMAND that we close their accounts on BiggerPockets. Now this is not unusual, but what makes these two people different is that supposedly someone else created an account on our site in their names.

Such occurrences certainly happen online all the time, and when it does, I absolutely can understand why someone would be mad. I’d be furious. That said, both of these emails came from people who had either created the accounts themselves or outsourced the creation and use of the accounts to an assistant of some sort.

Of course, I know this because, not only do we track IPs, (and the IP of the sender’s emails matched the IP of someone who accessed the account), but in order for an account to be active, a user needs to verify their email address by clicking on a link in an email that is sent at the creation of their account (and both accounts were verified by someone who clicked the link in their inbox).

So we know that they created and accessed their accounts, but according to them, someone else must have created these accounts. They clearly forgot that they had created their account, and took it a step further by being nasty to us.

We of course, closed the accounts for these two users, but I just wanted to share the story with you as a reminder to keep track of those accounts.

Tracking Your Social Media Accounts

If you’re unable to remember all the accounts that you open online, create a database for those accounts. Simply create three columns with the site’s name, URL, and your username, and each time you create a new account, add it to the list.

This is important for a few reasons:

  1. It allows you to do what I suggest in the Inman article, and helps track those accounts you may want to purge from time to time.
  2. Looking at the list can serve as a reminder of different networks that you may not have been active on in a while and may serve as an impetus to engage.
  3. It is a great reference for all those usernames you’ve got.
  4. It helps you stay organized . . . need I say more?

Do you have any other reasons for tracking your online presence? Share them in the comments below.

Photo: Pithawat Vachiramon

3 thoughts on “Why You Should Track Your Social Media Accounts”

  1. word….

    My ‘social’ presence include BP of course, Facebook, Twitter and Linkedin. Only two of those I even care about. The other two are simply taking up space

  2. Really awesome post, one problem with social media. if you are present on them, make a regular proxy, if you are not on them people say. hey dude be on twitter i want to follow you there. just being f* of this social $#!+

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