It seems that every day I’ve got a new lesson to share about “playing well with others.” Today’s lesson involves dealing with people who get in touch with you in order to forge a new business relationship. Over the past few weeks I’ve been working the phones very hard, making new contacts, and trying to establish new business relationships. In most occasions, I’ve been forced to leave a voicemail or email with the potential partner letting them know who I am, my website URL, and what I’m interested in.
Sadly, in many occasions , I’ve been able to get these people on the phone after a few days or so, but they have no idea who I am or what my website is about . . .
You would think it would be logical to find out more about someone who contacts you in an effort to partner with you, but I guess it is not that obvious. I’ve got to tell you that it is really difficult to have a conversation with someone and pitch something to them if they keep asking what your website does. It has happened twice today already!
Since it apparently not obvious to everyone out there, I’ll put it in easy to understand words:
Always do your research on potential partners before talking to them!
What do you think?
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