Are Blogrolls Dead or Do I Need One?

I haven’t heard much conversation in the blogosphere about the use of blogrolls. What I have seen is that the top blogs no longer use them. Is this a recent trend? I have my theories, but I think the blogroll is still important for newer blogs.

Today, one of my favorite real estate bloggers, Teresa, asked me about my blogroll, and it all came to me. For a while I had been thinking about removing my blogroll, but her email put me over the edge; I removed the blogroll on my real estate blog. In case you’re wondering, I’ve been averaging several hundred subscribers a day for the blog’s feed, and our daily site traffic is pretty decent as well.

Why Get Rid of Your Blogroll?
I regularly read hundreds of other real estate blogs and if I were to have an up to date blogroll of my favorites, there would be too many links to realistically keep. In addition, there is no longer the need to do “link exchanges” on my blog to draw traffic. It now has a life of its own and it gets most of its traffic organically.

I think that once your blog gets to this point, you can start to think about saying goodbye to your blogroll. You’d be better served focusing on selling advertising, as you are likely now getting enough traffic to make some decent money with your blog. The easiest way to do that is thorough a link broker like Text Link Ads.

Why a Blogroll is Important for New Bloggers
Blogrolls are still useful tools for newer bloggers. An easy way to build backlinks is to forge relationships with other bloggers and put their link on your blogroll; in exchange, they would put your link on theirs. These links will help you grow your blog and your audience. The blogroll’s purpose here would be to serve as a forum for you to do a link exchange. One of the most fundamental ways to start to get traffic for your site is to do this.

What do you think about blogrolls? Are they just another trend from the past?

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