Subscribe Feed (RSS)Text Link Ads Needs to Make a Change
November 28th, 2006 by Joshua Dorkin | Filed under Ad Networks, Advertising, Commentary, Making Money Online.
I’ve been using Text Link Ads (aff.) for some time now, and I have to say that I’ve been extremely happy with the service. I do have some suggestions, though.
As it stands, publishers can choose to approve individual advertisers on their site through the network. The problem I have is that there is no time horizon for which these ads will run on your site. Essentially, your advertisers have a permanent place on your website.
Text Link Ads Needs to Change!
No rational publisher would sign an indefinite contract with an advertiser. It just makes no sense!
The Text Link Ads platform needs to allow publishers to have an out. If an advertiser is no longer welcome on a site, publishers should be able to log in to their account and terminate the agreement. The relationship should not stop immediately, but should continue until the end of the billing cycle or 30 days, whichever is longer.
I realize that I am just a lone blogger making this suggestion, but I believe that it is in the long term interest of the company to do something about this issue. I guess I just wanted to put it out there and get some feedback from the rest of the blogosphere.
Thoughts?
While I think it’s a good point I guess this just means you need to consider up front whether you want the advertiser on your blog or not. I’ve not yet had the situation arise when I’d want an advertiser removed – but I’m sure the gang at TLA would cancel a campaign if requested.
High class of visitors around here Josh
Good point, but one thing I’ll say about TLA is that you can chat to them easy enough, and I think Darren’s right-if you explained why I’m sure they’d sort it out.
Thanks for your comments guys. I wil be writing an updated post about this soon. . . stay tuned.