There are quite a few ways to increase your revenues using Google Adsense ads, and we’re going to focus on one in particular. First, I wanted to mention two articles by Darren at Problogger, How to Position AdSense Ads and How to Design Your AdSense Ads. Both articles look at place and layout of your site in relation to your ads. They cover past and present trends, and should be helpful to anyone who is just learning about positioning.
Eliminate MFA Advertisers
In addition to where and how you place your ads, your advertisers themselves will have a large effect on your total revenues. Many people make money today by creating MFA (made for adsense) websites, advertising them, and hope for enough clicks from those visitors to make this “arbitrage” profitable. These sites typically have low-paying ads, and by removing them as potential advertisers, you can increase your revenues. In addition, you also build your site’s credibility because your readers won’t get sent to crappy sites when they click on your ads.
How to Find the MFA Sites and Other Low Paying Advertisers
There is a great website called Ads BlackList that will let you plug in your site’s URL and keywords, and will return to you a list of MFA sites and other low-paying advertisers. They have a database of these sites that continues to grow and you can also subscribe for updates. While the blacklist will not get all of these sites, it is a great start!
In addition, by using an adsense preview tool, of which there are many, you can preview what ads may show up for a certain page on your site. DO NOT CLICK ON YOUR OWN ADS TO CHECK OUT YOUR ADVERTISERS! Doing so can get you banned from the AdSense program, and is fraud. If you’re using a preview tool, or are simply looking at the ads on your site, you want to remember the advertiser’s URL and manually type it into your browser. If the site is a MFA, you can bet it is not worth having around.
How Do I Eliminate These Sites Now That I Know How to Find Them?
This is the easy part. Now that you know how to find these low paying advertisers and MFAs, you want to be sure their ads don’t show on your site. Here’s what you do:
- Log into your AdSense account
- Click on the AdSense Setup tab at the top of the page
- Click on the Competitive Ad Filter link in the blue toolbar
- Start listing your unwanted advertisers in the box
You might also want to include some of your competitors sites here.
By properly designing your site, positioning your ads, and removing low-paying advertisers and MFA sites, you will be on your way to making even more money online! I have definitely seen results by removing these sites from my queue of potential adversers. I no longer see adclicks resulting in .01 revenues on a regular basis.
Remember that these sites are constantly signing up and you should always be on the prowl for new, unwanted advertisers.
I read a great post yesterday about increasing your AdSense revenues, but unfortunately, I made the mistake of forgetting to save/write down the source of the story. This article is where I found out about the Ads BlackList website, and was the inspiration for this piece.
The simple mistake of forgetting to quote your sources is something that I rarely do now that I’ve been blogging for some time, but it still happens to the best of us. That said, I just wanted to throw in here that it is really important to save your sources when considering writing an article.