I’ve found some excellent keywords to market my various AdWords campaigns to, but now I’m somewhat confused. There are no other sites advertising using these keywords, yet the opening bid set by Google is a minimum of $1.00/click. Is there a reason this premium has been set?

I’ve found this to be the case with at least 10 keywords. (I’m sure there are tons more!) Its funny . . . I thought I was a bigshot finding keywords that no one had advertised with . . . now I know why.

The real question is why is Google doing this?