Subscribe Feed (RSS)Google AdWords Sets High Opening Bids for Keywords – Why?
September 19th, 2006 by Joshua Dorkin | Filed under Google AdWords.I’ve found some excellent keywords to market my various AdWords campaigns to, but now I’m somewhat confused. There are no other sites advertising using these keywords, yet the opening bid set by Google is a minimum of $1.00/click. Is there a reason this premium has been set?
I’ve found this to be the case with at least 10 keywords. (I’m sure there are tons more!) Its funny . . . I thought I was a bigshot finding keywords that no one had advertised with . . . now I know why.
The real question is why is Google doing this?
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Can anyone give me ideas…
I have been using adwords to promote my online business websites. I almost never see any results. I think the most amount of traffic i have recieved from adwords is 5 unique visitors in a whole month. Is there anyother good ppc options besides google where i will get better exposure of my website.
Hello, Terry …
Yes, there *are* other good ppc options. Alan Gardyne of Associate Programs has started a website http://www.payperclicksearchengines.com/ that is worth a look.
Hello, Josh …
About the $1.00 per click minimum bid … Put in $.05 and see what happens. To put it another way, even though they say $1.00, if nobody else is using the term and somebody clicks on your ad, you’ll only get charged $.05 anyway.
I know this because I have two such terms, “reverse-margin marketing” and “surefire success system”.
Also, my take on this is that you should be starting with a bid of $.05 anyway, just to see how things go and where you wind up in the pile and so on.
People think that you’ll only get clicks if your ad is on the first page, but this isn’t true. If you’re patient, you’ll get clicks … just not as many.
However, what I’ve found is, they tend to be more “targeted” … that is, more likely to optin and even buy. If you think about it, this makes sense. Who but the most determined shopper would take the time to check out all the ads! And if your ad is a good one, and your landing page fills the bill and gives the searcher just what s/he wants, then you’re in luck! And for $.05 a click!
Warmest regards …
Elizabeth