I have to admit it . . . I’m addicted; the subject of my addiction is blogging. Not only do I blog and operate websites for a living, but I’ve made it a practice to try and convince everyone and anyone I know to blog. Why, you ask? Because blogging can help you in whatever it is you do (for the most part).

On the blog, Real Estate Investing for Real, I wrote an article Using blogs to build your real estate business, where I outlined several ways professionals in the real estate world could impove business by blogging. I’ve gotten a few emails and comments from people who have actually seen their business grow because of their real estate blogs.

Real estate is just one field that blogging can help in. Do you think a store in a niche market could benefit from blogging? I do! I’d rather go to the travel agent who maintains a blog about resorts and destinations then the guy I pull out of the Yellow Pages. Sharing information about your market shows your readers and customers that you are an expert. It gives them confidence that you are someone who can be trusted, and as a result, it can build your business.

Don’t get me wrong here, I’m not only trying to convince people to blog about their business or specialty. I want people to blog about everything and anything they like. You see, as long as you can provide useful or entertaining information on a particular subject, people are likely to read about it. You can even blog about your life, provided you’re a half-decent writer, and people are likely to read it.

Why?

Because blogs are transforming the way people communicate. Average people now rely on blogs for news, commentary, and more. Politics is transforming because of bloggers, as is reporting of the news. Although we can’t see what is going on in Thailand tonight because there is a coup d’etat taking place, we can read about what is going on from average people sharing their experiences on their blogs. This is the power of the blog.

If bloggers have an audience, they can attract advertisers, or use ad networks like Google AdSense or Yahoo Publisher Network to make money. Not everyone will get rich blogging, but they can certainly make some side money doing it.

So, whether you blog to build your business or blog to make some side money, give it a shot. You you never know, you too might become a blogging addict . . . (with a bit more money then before)

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